Chalhoub Group’s unique designer fashion outlet, The Deal, has taken a pioneering step by using Generative Artificial Intelligence (Gen AI) to create its latest back-to-school campaign. Launched in partnership with a cutting-edge startup specialising in Generative AI to produce high-quality marketing assets, as well as Chalhoub Group’s in-house Tech team and content studio, OneStudio, the […]
Apparel Group, the global leader in the fashion and lifestyle retail sector, has hit another record in its successful growth journey by opening 100+ new stores across the Middle East and Asia in the first half of 2024. Representing globally recognised brands like Steve Madden, Dune London, Athlete’s Co., Beverly Hills Polo Club, Aldo, Skechers, […]
Zaecy, a trailblazing new brand in the athleisure industry, has launched with a mission to inspire individuals in the UAE to lead active, fulfilling lives. Zaecy will operate at the intersection of fashion, function, and sustainability to make health a deeply individual experience amidst a steadily growing environment for fitness and movement in the region. […]
Dyson has unveiled its latest campaign, The FIRSTS, that celebrates pioneering women from the region who are redefining success and innovation. The initiative spotlights Marwa Al Mamari, Ameni Esseibi and Samira Alkhamis, who have become true innovators in their respective fields, and how Dyson elevates their confidence to achieve extraordinary success. Marwa Al Mamari made […]
International travel and lifestyle brand TUMI debuts the Voyageur Leather and 19 Degree Frame collections, stunning new iterations of two of the brand’s most beloved collections. To celebrate these new Fall 2024 pieces, TUMI tapped global ambassador, esteemed South Korean actress Mun Ka Young, to star in an immersive campaign that transports viewers onto the […]
OC Home, a youthful, homegrown brand known for its blend of affordable and modern home décor, announces the grand opening of its 5th store in Dubai, located in the bustling City Centre Mirdif. To celebrate the event, customers are offered an irresistible 40% off on everything in-store until September 1st, 2024. This latest addition marks […]
As summer comes to an end and the new academic year draws closer, it’s time for you to check things off your school supply list with AliExpress. The annual Back-to-School sale returns to make shopping for the new season easier than ever before! A one-stop shop for all the must-buy items, AliExpress brings incredible deals […]
Times Square Center, the UAE’s favourite community destination is set to host a second WORK SMART job and career event this year on Thursday 5th September between 10am-3pm. After the smash success of the first event in May with +700 guests attending, + 50 brands and recruiters actively hiring and over 100 new jobs created, Times Square […]
Dubai Shopping Malls Group’s (DSMG) Dubai Summer Surprises (DSS) campaign has been an exciting journey of prizes, celebrations, and dreams coming true. So far, three lucky shoppers have driven away in luxury GAC GS8 SUVs, with the opportunity for three more winners still up for grabs. The first three winners—Faten Ibrahim from Jordan, Moustapha Djafri […]
Apparel Group’s loyalty program, Club Apparel, is set to enhance the Dubai Summer Surprises (DSS) experience with a spectacular offer. From the 23rd to the 25th of August, Club Apparel members will have the exclusive opportunity to earn five times the usual reward points on their purchases across a diverse array of participating brands. The […]
