Apparel Group brands prepare for the upcoming academic year by releasing a wide array of the most trending collections just in time for back-to-school season. Explore collections containing comfortable yet stylish pieces to kick-off your child’s school year. Back-to-School season is coming in full swing! Give your children the confidence and excitement they need to […]
Apparel Group, a leading global fashion and lifestyle retail conglomerate, proudly announces its partnership with RowdhaAlsayegh,renowned Emirati Creative Director, for its upcoming Emirati Women’s Day campaign. The theme of this campaign is ‘It’s Our Time, It’s Our Day’ highlighting the vibrant talent of local Emirati women and celebrating their daily impact and influence on their […]
With schools now open across the UAE, students dive into fresh adventures filled with learning, creativity, and new friendships. Students are excited to return to school, but parents may have mixed feelings as they navigate the back-to-school preparations.Not only do you need to select and prepare the necessities for the school season, but more importantly, […]
Chalhoub Group’s unique designer fashion outlet, The Deal, has taken a pioneering step by using Generative Artificial Intelligence (Gen AI) to create its latest back-to-school campaign. Launched in partnership with a cutting-edge startup specialising in Generative AI to produce high-quality marketing assets, as well as Chalhoub Group’s in-house Tech team and content studio, OneStudio, the […]
Apparel Group, the global leader in the fashion and lifestyle retail sector, has hit another record in its successful growth journey by opening 100+ new stores across the Middle East and Asia in the first half of 2024. Representing globally recognised brands like Steve Madden, Dune London, Athlete’s Co., Beverly Hills Polo Club, Aldo, Skechers, […]
Zaecy, a trailblazing new brand in the athleisure industry, has launched with a mission to inspire individuals in the UAE to lead active, fulfilling lives. Zaecy will operate at the intersection of fashion, function, and sustainability to make health a deeply individual experience amidst a steadily growing environment for fitness and movement in the region. […]
Dyson has unveiled its latest campaign, The FIRSTS, that celebrates pioneering women from the region who are redefining success and innovation. The initiative spotlights Marwa Al Mamari, Ameni Esseibi and Samira Alkhamis, who have become true innovators in their respective fields, and how Dyson elevates their confidence to achieve extraordinary success. Marwa Al Mamari made […]
International travel and lifestyle brand TUMI debuts the Voyageur Leather and 19 Degree Frame collections, stunning new iterations of two of the brand’s most beloved collections. To celebrate these new Fall 2024 pieces, TUMI tapped global ambassador, esteemed South Korean actress Mun Ka Young, to star in an immersive campaign that transports viewers onto the […]
OC Home, a youthful, homegrown brand known for its blend of affordable and modern home décor, announces the grand opening of its 5th store in Dubai, located in the bustling City Centre Mirdif. To celebrate the event, customers are offered an irresistible 40% off on everything in-store until September 1st, 2024. This latest addition marks […]
As summer comes to an end and the new academic year draws closer, it’s time for you to check things off your school supply list with AliExpress. The annual Back-to-School sale returns to make shopping for the new season easier than ever before! A one-stop shop for all the must-buy items, AliExpress brings incredible deals […]
