Ibrahim Abudyak, The Creative Entrepreneur Reshaping The UAE’s Streetwear Scene With Authentic Self-Expression

Ibrahim Abudyak is the Founder and Creative Director of JOKES ASIDE, a premium streetwear brand built on the principles of individuality and rebellion. Launched in 2023, JOKES ASIDE reflects Ibrahim’s passion for pushing boundaries, particularly in fashion. As a true creative at heart, JOKES ASIDE isn’t his first rodeo; he is also the co-founder of […]

Find Your Track Wherever You Are: The Iconic PUMA Speedcat Is Back

PUMA, one of the world’s leading sports brands, proudly reintroduces an icon of racing culture, the Speedcat shoes. This reintroduction of the beloved Speedcat model celebrates the brand’s rich heritage while embracing contemporary sports style and innovation. Originally crafted for the high-speed world of Formula 1 racing in 1998, the PUMA Speedcat transitioned quickly from […]

How To Spend A Summer’s Day At Times Square Center

Times Square Center transforms into a fun and educational summer camp hub with exciting activities for children of all ages. The mall is a community-themed destination featuring an array of experiences, supporting SMEs, female led businesses and dedicated to creating an engaging space for youth, with a focus on education as well as sustainability. From fluid art experiences, fun workshops, and thrill seeking adventures, Times Square […]

Cool And Chic Summer Styles With Hamac Beach Boutique

Embrace a season of style with Hamac Beach Boutique, your ultimate destination for luxury resort wear, beach fashion, and sophisticated poolside looks. From exclusive collaborations to timeless essentials, Hamac invites you to make your summer stylish and classy with their latest offerings. Explore vibrant prints and hues with new arrivals that embody both elegance and […]

Restock Your Summer Travel Essentials With Marks & Spencer

As summer unfolds, kickstart your travel plans with Marks & Spencer, operated by Al-Futtaim Group, your go-to for stylish summer essentials. From resort-ready accessories, summer dresses and swimsuits to classy polos and chinos, M&S has all the vacation styles you need this summer to have the ultimate holiday look. THE ULTIMATE SUMMER OUTFITS FOR HER […]

Explore The Honeycomb Hi-Fi Shop’s Latest Arrivals

Since its launch, Honeycomb Hi-Fi has captured the hearts of many. It’s not just a restaurant and bar; it’s also a hub for music lovers and collectors. The Honeycomb Hi-Fi Shop offers a selection of records, books, and cool merch. The shelves are recently stocked with fresh new items, and they’ve even installed a listening […]

H&M Presents Back To School 2024

Tapping into kids’ biggest fashion moment of the year, H&M presents Back to School 2024. The collection is defined by a playful minimalism with refined essentials and a preppy edge. Pieces include a faux leather jacket and dress, workwear-inspired jackets, a short trench, rugby tops and denim. White, black, grey and beige with pops of […]

Humble Power’s Must-Have Summer Pieces: Beat The Heat In Style

Embrace the summer with Humble Power’s thoughtfully curated activewear for the modest woman. The homegrown brand is bringing the ultimate comfort and style with these five key pieces, designed with light fabrics and fresh hues. Ensure you look and feel your best all summer long! Amel – AED 120 Discover Amel, the oversized t-shirt designed for the modern […]