As global efforts to revive from the pandemic still continue one sector that did not suffer so tremendously is the hospitality industry but more specifically – the holiday home market.
As the quantity of tourist traffic and vacationers in Dubai rapidly increased, property owners around the city worked hard to distinguish their properties. However, given that Dubai now leads the way in terms of having the biggest share of vacation rentals, the need to do better only grows. For their spectacular views, key areas of the city such as JBR, Palm Jumeirah, and Downtown Dubai have been on everyone’s radar.
Dubai is reportedly the provider for the highest proportion of Holiday Hone Rentals on a global scale. The city currently holds the record for over 10,000 active listings with one bedroom and studio apartments for rent in Dubai being the highest on demand. As of 2019-, four- and five-bedroom units were harder to lease on a short-term basis (Knight Frank 2019).
However, the city’s many trending short term vacation rental companies such as Deluxe Holiday Homes, have showcased a vast portfolio covering everything from studio apartments to five bedroom holiday villas available for short term rent.
The flexible basis of rental contracts has attracted a high volume of tourists in and around the city marking a promising foundation for the holiday market in Dubai.
It’s All About Strategy
Just as marketing anything goes, strategize your (first) moves into the market. For starters, make sure you know who you’re targeting. Short-term holiday homes are a trending market in places such as Dubai, especially due to the city’s high tourist traffic.
It is essential to know your niche, or target audience as it helps narrow down your marketing efforts
Personalize and Present
As far as guest experiences count, you can never go wrong with adding a few personal touches. With brand values and corporate image in mind, making your guests feel valued can make them feel more welcome and establish a more human-like relationship. Leading vacation rental companies in Dubai, such as Deluxe Holiday Homes, have recognized the value of this.
The award-winning holiday home company in Dubai, ensures a welcoming ambiance for all their residents via their interactive guest relations team who are there to guide their occupants throughout the entire check-in process. This is a useful strategy to increase customer touchpoints and ensuring you build a customer-brand relationship.
What Makes You Better?
The only way you will stand out in the market, is if you know what makes you different. Accentuating your winning features is key to being the difference in the market. Following high-quality industry practices can effectively put you on the top 10. Effectively capturing furnished apartments for rent along with their changing layouts and mind-bending views can help you effectively stand out in the market.
Showcase your assets via marketing efforts can benefit the quality of your listings tremendously.Many property management companies in Dubai ensure an end-to-end service including in-house maintenance, interior design, marketing efforts and more.
Seasonal Offers and Loyalty Programs
There’s no better way to maintain customer retention than to recognize your frequent customers. Just as many in the hospitality have recognized this, implementing loyalty programs and running seasonal offers can be beneficial in the long run so as to retain your existing customer base.
