Chalhoub Group, the leading partner for luxury across the Middle East has announced its partnership with b8ta, retail-as-a-service company with a chain of retail stores which serve as presentation centers for consumer electronics and other innovative products.
Founded in 2015, the first b8ta store opened in Palo Alto. The concept currently operates 16 flagship locations in the best shopping destinations across the United States and is now taking its stores worldwide, starting with Dubai. The first b8ta store in the region will open in Dubai Mall by the end of the year and b8ta will expand its presence in the near future by opening doors to other countries in the Middle East.
b8ta’s mission is to make retail accessible for all by building a new type of retail store. The business model, called retail-as-a-service, let brands market, manage and measure offline experiences. Within the stores, brands can launch their products, learn from their customers, and build a world-class retail experience.
Set in a premium location in Dubai Mall with a mix of innovative products on display, the b8ta store will do more than just attract savvy shoppers: it will encourage discovery, demos, and brand advocacy.
b8ta’s president, Phillip Raub, commented: “b8ta is excited to announce its first international location in Dubai later this year. Global expansion is a large feat; having a world class partner in Chalhoub has made our ability to bring b8ta’s retail-as-a-service model to the region a tremendous experience. We look forward to sharing b8ta with the millions of customers that visit the Dubai Mall every year.”
Patrick Chalhoub, CEO of Chalhoub Group commented: “We are proud to partner with b8ta and be part of a new disruptive business model in retail. We want to embrace this opportunity and be the voice of niche, indie, trendy and upcoming brands.”
