Emirates Pride, an Emirati perfume company, extends its market reach further with more branches opening across the United Arab Emirates (UAE).
First established in 2011, the brand is growing faster than ever and is now gearing up for a greater market reach. And it all started with just a single store focused on imports and exports in Dubai.
Experts forecast a staggering 6-percent compound annual growth rate (CAGR) in the nation’s fragrance market through 2030. As of 2021, the market is already valued at $913.7 million.
This surge comes as a result of a landmark increase in digital marketing and advertising efforts, higher demand for natural, custom-made, and eco-friendly cosmetic products, and higher disposable income in the country.
In response to the fast-growing perfume market in the UAE, Emirates Pride opens almost 20 stores in all seven emirates, including Dubai and Abu Dhabi. Bringing over a decade of market experience, this is the company’s way of securing its position as the top perfume brand in the country and the entire Middle East.
The Middle Eastern Pride
After opening several new stores in the UAE, Emirates Pride now has a total number of 19 perfume stores in the country.
Currently, consumers can find fragrances and other products from the brand in several stores in Dubai, including those located in the Mall of the Emirates and Mirdif City Center. There are also two branches in The Dubai Mall, one of which was opened during the company’s 9th anniversary in 2020.
Meanwhile, Abu Dhabi customers can buy perfumes from one of six Emirates Pride stores in Deerfield Mall, Dalma Mall, Yas Mall, and Bawabat Al Sharq.
The fragrance company also has stores in other parts of the UAE, namely:
- Al Ain Mall, Jimi Mall, Bawadi Mall, and Zakher Makani in Al Ain
- City Center Al Zahia in Sharjah
- Mannar Mall in Ras Al Khaimah
- City Center in Ajman
- Fujairah in City Center
The perfume company also has branches outside the UAE: two in Oman (Mall of Oman and City Center Muscat) and eight in the Kingdom of Saudi Arabia (malls in Jeddah, Riyadh, Madinah, and Abha). This puts the total number of branches in the Middle Eastern region at 29.
The Emirates Pride Promise
Born from a vision of evoking a deep sense of passion and nostalgia, Emirates Pride aims to become the most prominent perfume company in the Middle East.
Through its vast range of top-shelf products and reputation for meeting the demands of even the most discerning customers, the company aspires to build a name that reflects the rich and elegant quality of its fragrance collections.
Keeping its global customers in mind, the brand offers over 45 products, each meticulously manufactured based on the highest quality standards using only finest raw materials sourced worldwide.
Most importantly, the perfume brand carries a line designed for all preferences.
The Rehat Eid Collection, for instance, can bring out positive emotions evoked by blissful memories of “Eid,” one of the most notable celebrations in Arab culture. This is one of the reasons why it became the brand’s best-selling perfume collection.
Likewise, the Caballo Collection is a popular choice among elegant, energetic, and powerful men and women in the Middle East.
Staying true to its name, coined from the Spanish term for “horses,” the perfumes in this collection can take you on an aromatic journey with the comforting scent of vanilla, the sweetness of white rose, the warmth of freesia, and the enigmatic fragrance of agarwood.
Meanwhile, the Bel Collection includes contemporary scents that celebrate the time-honored Arabian luxury. It combines woody, citrus, floral, and fresh fragrances blended perfectly to create mystifying scents that help perfume-wearers create a distinguishable appeal.
On the other hand, products under the Learning Collection aim to achieve something quite different. Instead of catering to already-established tastes, they help those who are just beginning to familiarize themselves with the distinct qualities of scents to find a perfume they can connect with.
To do that, Emirates Pride crafted perfumes with unique fragrance profiles that symbolize three countries: Sakura from Japan’s cherry blossoms, Veteveria for the stunning beauty of Haiti, and Ambergris (Sheikh Zayed’s favorite) for the UAE. Each scent has a highly distinguishable aroma and offers excellent practice for untrained noses.
Besides perfumes, Emirates Pride sells oud and dakhoon accessories, hair mists, and oil fragrances. They also have product sets that come in unique and elegant-looking boxes, which serve as the perfect gifts for any occasion.
Furthermore, the company also conducts perfume consultations for weddings and sets up perfume stations for Arabic celebrations.
Consistently Growing
Growing from a single shop in Dubai, Emirates Pride now has nearly 30 stores across the Middle East. Promising to deliver top-quality perfumes and fragrances consistently, the company continues to live up to its philosophy of supporting diversity while maintaining the highest standards in perfumery with its luxury products.
