Following the much-awaited launch ofVertuo Pop, the newest member of the NespressoVertuo range, Nespresso UAE is ready to take consumers on journey of the senses with an interactive pop-up at Mall of the Emirates.
Open until March 13th and located near Ski Dubai, visitors to the Nespresso pop-up boutique can participate in free coffee masterclasses and interactive workshops to get a chance to win their very ownVertuo Pop machine.
Upon entering the pop-up, visitors will receive a punch card guiding them through the sensorial journey, which starts with an interactive station where they can experience VertuoPop and familiarize themselves with the new machine, the smallest and most affordable Vertuo machine to date. As they continue the journey, visitors can try a range of Nespresso bites and indulgent sweet treats; followed by an immersive Aroma Room, where they can smell Nespresso’s wide variety of coffees and learn more about the different blends.
In the last part of the journey, visitors will enter an immersive blacklight room where they are invited to add their own personalised pop of colour to the walls and encouraged to take a photo and tag @nespresso.ae.Once all the experiences have been completed, visitors will enter a raffle for a chance to win a range of brilliant prizes from Nespresso.
In addition to the immersive experiences, visitors can also participate in a variety of free masterclasses and workshops, where they can learn how to make a range of Nespresso’s coffee recipes, create their own personalised Nespresso mugs, and even make their own artwork using recycled Nespresso capsules.
With six new colour ways, Vertuo Pop allows coffee lovers to make a statement that suits their style.The newest member of the Vertuo family provides Nespresso customers with the freedom to personalise and add a style statement totheir space, from classicLiquorice Black orCoconut White, to vibrant and playfulSpicy Red, Mango Yellow, Aqua Mint or Pacific Blue.
Vertuo Pop is AED 999 per machine and is now available in Nespresso boutiques across the UAE and online at www.ae.buynespresso.com/ae_en
Follow @nespresso and @nespresso.ae to keep up to date with all the latest Nespresso news.
