Apparel Group Brand La Vie en Rose, the renowned Canadian lingerie, sleepwear, and swimwear brand, is excited to announce the opening of its newest flagship store at Dubai Mall. This new location marks another significant step in La Vie en Rose’s expansion under Apparel Group’s visionary leadership, providing shoppers in the Middle East with a fresh and inviting space to explore the latest in comfort and fashion.
Located in one of the world’s most celebrated shopping destinations, the new La Vie en Rose store welcomes customers to experience a thoughtfully curated range of lingerie, sleepwear, and swimwear. The store reflects the brand’s commitment to offering high-quality, stylish options that cater to the diverse needs of women in Dubai and beyond.
Apparel Group CEO, Neeraj Teckchandani, commented on the expansion saying: “We are thrilled about La Vie en Rose’s expansion to Dubai Mall, one of the world’s premier shopping destinations. This expansion under Apparel Group’s leadership reflects our commitment to constantly providing premium locations for our customers to explore high-quality products. We look forward to enhancing our presence in the Middle East’s dynamic retail landscape.”
“We are thrilled to open our doors at Dubai Mall and bring the La Vie en Rose experience to this vibrant mall,” said François Roberge, President and CEO of La Vie en Rose. “We’re proud to offer a welcoming space where women can find the perfect pieces that combine comfort, quality, and style. We look forward to continuing our journey in Dubai and further enhancing our presence within this dynamic retail community.”
The store’s location being Dubai Mall exemplifies La Vie en Rose’s ongoing mission to create a warm and engaging shopping environment, offering collections that emphasize comfort and quality. This new store further establishes the brand as a favorite destination for intimate apparel in the UAE, focusing on delivering value and satisfaction to its customers.
