Newcop, the innovative destination for limited-edition exclusive footwear, has officially made its mark in the Middle East with the opening of its first store in Dubai at The Dubai Mall. Recognized as a true revolution in the fashion world, Newcop is poised to bring its unique blend of luxury, street-inspired style, and unparalleled customer experiences to one of the world’s most iconic shopping destinations.
Following its success in Barcelona, Madrid, and Paris, Newcop is ready to captivate Dubai’s diverse and trend-setting audience. “At Newcop, we are more than just a sneaker store; we are a gateway to urban fashion and a hub for meaningful connections,” said David Camprubí, CEO & Founder of Newcop. “With our Dubai opening, we are expanding our mission to inspire individuality, celebrate personal style, and deliver unforgettable experiences to sneaker and streetwear enthusiasts in the region.”
The Dubai store showcases Newcop’s signature mix of limited sneakers, versatile streetwear, and urban style, blending luxury with minimalism. It serves as a vibrant space where the sneaker scene thrives, bringing together fashion enthusiasts aged 18 to 35 and beyond, who value authenticity and exclusivity. The collection features sought-after releases from renowned brands, such as Hermès, Goyard, Adidas, Nike, New Balance, Yeezy, and more. Each collaboration reflects the essence of premium sneaker culture, with pieces tailored to diverse styles.
In less than two years, Newcop has achieved the extraordinary: launching a dynamic online store and establishing physical locations in Europe’s most fashionable cities. Acclaimed by worldwide leading publications as one of the top 12 destinations for limited-edition shoes, Newcop has set a new standard in the industry through its innovative approach and commitment to excellence.
“As we expand our global presence, we are eager to collaborate with brands that embody urban streetwear culture, enhancing our product offerings and solidifying our position as a premier destination for footwear and fashion,” David Camprubí added.
The Dubai Mall opening marks the first step in Newcop’s ambitious expansion plans. With a Milan store slated to open in 2026, the brand continues to extend its reach to iconic cities worldwide. Future expansion in Europe and the Middle East is also on the horizon, reinforcing Newcop’s commitment to becoming a global leader in contemporary streetwear.
For more information or to explore the latest collection, visit https://ae.newcop.com/
