Talking to entrepreneurs is so much fun. Yesterday I caught up with Guillaume(Pronounced as Giyom), the co-founder of rite.(www.myrite.co).
A well-heeled Frenchman, Guillaume has all the making sofa successful entrepreneur. He is passionate about his business, puts in long hours-day in day out, and knows that success is round the corner.
His business idea was born out of his friendship with co-Frenchman, Sebastien who is also a resident of Dubai for 6 years now. They both decided to enter the ‘gummies’ business by offering a healthy nutrients option to enable people live a healthy lifestyle. It is no secret that a lot of people in UAE suffer from obesity and other lifestyle related ailments. Their products help people get the daily required nourishment, in adelectable form.
The USP of rite.is simple. They are made from plant-based ingredients which offer real and safe results, as well as filling any nutritious gaps in the diet. The gummies are made with fruit pectin, a natural fibre found in plant cell walls, and are the most concentrated in the skin of fruits, providing natural flavours.
It has been slightly over 3 months since rite.was launched in the UAE market. Sales are increasing every week. The duo are responsible for practically everything. Getting the products manufactured in France, maintaining quality control, deciding on eco-friendly packaging, setting up their e-commerce website, setting up the warehousing and delivery eco-system, doing social media marketing, and perhaps taking a nap in between.
Guillaume is quite upfront in sharing his challenges. Getting the product to conform to all the health specifications stipulated by each GCC country was an arduous task. Monitoring the production remotely was another. Happy times came when they received their first online order within minutes of launching their website!
For all the other hardworking entrepreneurs out there, you simply need to visit the rite.website at www.myrite.co and get your gummies.
rite.is the solution to all recurring problems such as lack of energy, poor sleep, digestive issues, and snacking addiction!
Notes by SharadAgarwal
