Today, adidas unveiled the limited-edition Mo Salah Ultraboost DNA 2.0. The latest addition to the iconic Ultraboost line-up provides runners supreme energy return. Designed with our oceans in mind, it includes a CONTINENTAL™ natural rubber outsole and an upper made with yarn containing 50% Parley Ocean Plastic.
DESIGNED WITH THE KING
The adidas team worked closely with Mo Salah when designing the latest addition to the Ultraboost flagship to tell his story from Nagrig to Liverpool. The UB DNA 2.0 is Egyptian themed with hieroglyphic designs all around the sole, and Salah’s name in gold on the side. With a legacy like no other, the limited edition’s upper tongue is branded with a Mo Salah inspired crown.
adidas’ Ultraboost DNA 2.0 is available via the adidas app, online on adidas.com/footballand in store from the 27th of January. Retail price AED 849.00.
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