adidas Originals is celebrating the new ZX 2K BOOST silhouettes with the opening of the Oddly ZXatisfying Museum pop up in D3. Inspired by the new silhouette and designed with elements that aim to give a full on sensory and oddly satisfying experience, guests can expect to be fully immersed into the world of ZXIENCE which highlights the products unique selling proposition around innovation, technology and comfort.
The museum pop up includes installations and elements that will take guests through an experience where every touchpoint activates different senses. Capturing the true essence of ZXIENCE, guests will see different stations in the museum that give them a unique and oddly satisfying experience of familiar things such as slime, kinetic sand, ASMR sound, magnetic pulls and of course, art (because what is a museum without art!), allowing them to interact and fully immerse themselves with their surroundings. From the moment their feet touch the ground at the entrance until they leave, all senses will be manipulated, leaving them with an oddly satisfying sensation.
Ensuring everyone’s safety is the number one priority, all social distancing and required measures will be taken; at the entrance, each guest will walk-through a sanitation booth that will spray a cloud of eco-friendly disinfectant and be provided gloves allowing them to feel safe to interact with one another and experience the different activations in the space.
The Oddly ZXatisfying Museum will open to the public on 2nd and 3rd October from 2PM till 10PM and will be located in Building 6, Ground Floor, Dubai Design District. Adding to the ZXIENCE experience the new bold colourways of the ZX 2K BOOST and ZX 2K FLUX will be retailed at the museum.
Check out the images for a sneak peek of what awaits for you at the Oddly ZXatisfying Museum!
Feel the ZXience with the new #adidasZX
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