British ready-to-wear fashion brand AllSaints is bringing the energy of New York City’s high streets to the GCC as it rolls out its 2020 collection, New New York. From UAE’s Mall of the Emirates, Qatar’s Doha Festival City, Kuwaits 360 Mall and KSA’s Red Sea Mall, AllSaints will be kicking off a new year and a new decade for the brand, gradually releasing its latest urban-inspired men’s and women’s collection during the months of February and March.
Created to position the young and young-at-heart at the centre of urban landscapes, the New New York collection envisions its wearer living life on their terms, redefining the city for themselves, and writing their own future. Building on the themes and patterns of timeless classics, the collection emphasises a powerful, easy-going look while maintaining the brand’s classy yet edgy character.
Shoppers perusing the women’s collection can channel their rebellious spirit in the Kadi Dress. Crafted from soft leather and designed in an hour-glass style to resemble a two-piece shirt and skirt outfit, the dress is sure to leave an impression. Meanwhile, the Miller Jeans offer a casual, effortless look made from super-stretch denim with a soft handfeel and shaped to a mid-rise silhouette.
The men’s collection is defined by modern grunge personality. The Cleaver Trousers are crafted from a wool-blend and tailored to a refined slim fit. This is complemented by the Mazo Biker Jacket. Boasting tumbled leather with a creased finish, the jacket echoes vintage biker jackets, while metal hardware and an asymmetric zip complete the aesthetic.
Adding sprightly undertones to any outfit is the unisex Sturge Belt accessory. A chunky statement belt designed from pure leather and decorated by a double layer of eyelet studs, it can work as both a waist or hip belt, offering the wearer both style and flexibility.
As the new year marches on, AllSaints ensures its fashion stays relevant while always making a statement. Customers can explore the New New York collection at Mall of the Emirates.
