Apparel Group’s homegrown sustainable brand, F5 Global, has introduced their ‘Feel Good, For Good’ campaign in honour of Breast Cancer Awareness Month. In partnership with the Friends of Cancer Patients Foundation (FOCP), F5 Global will be supporting the foundation’s initiatives through their pink styles sold in-store. This sustainably-made collection aims to raise awareness and contribute to breast cancer efforts across the UAE, with a focus on early detection and screenings.
The campaign is further strengthened by a series of powerful stories shared on F5 Global’s Instagram and TikTok platforms, featuring three inspiring breast cancer survivors. These stories aim to raise awareness and offer hope by highlighting their personal journeys, encouraging the importance of early detection and fostering community support.
Throughout October, F5 Global will also engage with hospitals and local communities, delivering thoughtfully curated hampers to brighten the days of breast cancer patients. These visits will promote self-care, reflection, and overall well-being, emphasising the importance of a brighter and healthier future.
“Apparel Group’s commitment to supporting causes that matter is at the heart of everything we do,” said Neeraj Teckchandani, CEO of Apparel Group. “Through F5 Global’s ‘Feel Good, For Good’ campaign, we are proud to raise awareness and contribute to the fight against breast cancer.”
To learn more, tune in to the Kris Fade Show for updates on the campaign, which will conclude with an Instagram Live event featuring a doctor and the three survivors engaging in an insightful discussion about breast cancer care and awareness.
