Apparel Group, a leading fashion and lifestyle retail powerhouse, has successfully launched the first MLB store in the UAE, marking the premium streetwear brand’s official entry into the GCC market. The grand opening event, held at Dubai Hills Mall, welcomed fashion enthusiasts, influencers, and media representatives, celebrating MLB’s fusion of street style and sports heritage.
Originating in South Korea and inspired by American Major League Baseball, MLB is globally recognized for its bold, fashion-forward collections and signature headwear. The brand’s Spring/Summer 2025 collection was unveiled at the launch, offering UAE shoppers a curated range of statement apparel, caps, and sneakers tailored to modern urban lifestyles.
The Dubai store is MLB’s first retail location in the UAE and the wider GCC, with a strategic five-year expansion plan targeting key markets such as Saudi Arabia, Qatar, Oman, and Bahrain.
Neeraj Teckchandani, CEO of Apparel Group, stated:“We’re proud to introduce MLB to our regional portfolio and to the dynamic fashion scene of the UAE. The brand’s unique blend of streetwear and sports culture aligns perfectly with the tastes of our young, trend-conscious customers. This launch sets the stage for MLB’s wider growth across the GCC.”
The opening event featured live entertainment, exclusive giveaways, and personalized styling sessions, giving guests a first-hand experience of the MLB lifestyle.
With this milestone, Apparel Group reaffirms its commitment to introducing innovative global brands to the region and shaping the future of fashion retail.
