Apparel Group, a leading global fashion and lifestyle retail conglomerate, proudly announces its partnership with RowdhaAlsayegh,renowned Emirati Creative Director, for its upcoming Emirati Women’s Day campaign. The theme of this campaign is ‘It’s Our Time, It’s Our Day’ highlighting the vibrant talent of local Emirati women and celebrating their daily impact and influence on their culture and the professional landscape in the UAE. Apparel Group’s core values—passion, empowerment, ambition, and respect—mirror those of Emirati women, shaping the vision and central focus of this campaign.
In a remarkable showcase of local talent, the campaign features three distinguished Emirati women: Salma Al Baloushi, Alia Bint Sultan, Haifa Al Marzooqi, and 7-year-old Karate champion Meera Al Fadhli. Each of these exceptional individuals brings a unique perspective and creative flair to the campaign, embodying the spirit and strength of Emirati women.
Salma Al Baloushi is a pioneering Emirati pilot as well as an amazing mother, a trailblazer in the aviation field, her story is a great testament to breaking barriers in a field mostly dominated by men. Alia Bint Sultan, an extremely talented photographer with a passion for telling stories through the art of photography. Haifa Al Marzooqi, a fashion designer and influencer, who founded her own 2 brands reshaping contemporary fashion with sophistication and individuality. Finally, Mira Alfadhli, the adorable 7-year-old is a junior black belt having participated in 9 competitions nationally and internationally winning a gold medal in each.
Mrs. Sima Ganwani Ved, Founder and Chairwoman of the Apparel Group, commented, “At Apparel Group, our values of passion, empowerment, ambition, and respect are inspired by the dynamic spirit of Dubai and the remarkable achievements of Emirati women. As we celebrate the four incredible ladies featured in our campaign, we honour their contributions and reflect on how their strength and vision have shaped our journey and values.”
