Apparel Group, global retail leader, is proud to announce signing a partnership agreement with esteemed British heritage and lifestyle brand, Barbour. This strategic alliance will see Barbour make its debut in six key markets: the UAE, Saudi Arabia, Bahrain, Kuwait, Oman, and Qatar. The first Barbour store is set to open in Dubai by the Spring of 2025.
Barbour is a prestigious 5th generation family owned British heritage and lifestyle brand. Established in 1894 in South Shields in the North East of England, the company celebrates its 130th anniversary this year.
As part of this new partnership, Barbour will introduce its distinctive offerings to the GCC with a dedicated “52 Weeks All-Summer Collection,” designed specifically for the region. This collection will complement Barbour’s iconic wax and quilt ranges, ensuring a comprehensive presentation of the brand’s renowned styles and bestsellers.
Apparel Group CEO, Neeraj Teckchandani, expressed: “We are immensely proud to embark on this exciting partnership with Barbour. This alliance represents a significant milestone for Apparel Group as we introduce this iconic British brand to the GCC. We are confident that Barbour’s timeless heritage and distinguished collections will resonate strongly with our customers, and we look forward to showcasing its unique offerings across the region. This collaboration marks a new chapter in our commitment to delivering exceptional brands and experiences to our markets.”
Neil Parker, Managing Director, Global Distributors, Barbour commented: “I am delighted that Barbour will be working with the Apparel Group as our exclusive distributor partner. They are one of the major retail groups within the region and their experience and knowledge in this market will be invaluable as we prepare to open our first store in Dubai for Spring 2025. Barbour’s expansion into new markets within the Middle East is part of the company’s global growth strategy. We are excited to be able to offer new customers within the region a timeless wardrobe of lifestyle clothing and accessories, inspired by our British heritage and the unique values of the British countryside.”
