Bazzarna.com, an innovative online fashion retail marketplace has just launched with the introduction of UAE’s first virtual fitting room. The website features popular and trendy garments and accessories from renowned brands and offers them at exclusive discounts, a loyalty cashback program and zero percent payment plans. Bazzarna’s goal is to reduce the probability of a shopper receiving clothing in the wrong sizes, and to decrease the hassle of returns. The Bazzarna Virtual Fitting Room also encourages shoppers to stay home, to be safe and to lessen direct contact with others especially during the current period.
For the first time, a UAE homegrown fashion e-retailer is using a smart sizing solution to help shoppers get an understanding of how a garment will fit before making the purchase. The cuts and measurement details of hundreds of brands have been added to the tool, so shoppers get an assessment of how the same size means different fits for different brands.
Bazzarna’s Virtual Fitting Room works in three simple steps. Shoppers add their body parameters when selecting an item and the smart sizer applies it to the chosen garments selected. Then the system recommends the right size to order and advises how well the garment will fit. Hence no more wrong sizes are ordered. The tool remembers the shopper’s measurements and then applies them to all chosen item while rating the fit from 0 being a very bad fit to 10 being a perfect fit.
Bazzarna was founded by Ehab El Mallah with the vision to simplify online fashion shopping in the UAE and make branded fashion more affordable while offering a unique shopping experience. The website features some of the most fashion forward brands including, Desigual, H&M, Lacoste, Ralph Lauren, Fila and Tommy Hilfiger, with many more brands added daily. In support of regional brands, Bazzarna also carries the handmade leather bags, Capella made in Egypt. Additionally, all of the models featured across the site are locally sourced talents.
“Although I have a background in construction, I was always fascinated by the online retail world and wanted to create something special. As I studied it more, I soon realized there is a major gap in the market and many fashion shoppers in the region face challenges when buying online. This is particularly apparent when it comes to measurements, as sizes across brands are not standardized. We want to eliminate the disappointment consumers face while also reducing the woes of product returns,” Ehab El Mallah, Founder of Bazzarna.com explained.
“Even though we offer a very simple, “no questions asked” return policy and make it very easy for our shoppers to return, exchange or get refunds, our approach is to help them get it right the first time, so that they have a fun and satisfactory online shopping experience at Bazzana.com,” he continued.
Deals & Promotions
Bazzarna is looking to make high-end brands more affordable buy offering sensational deals and a cashback loyalty program. This summer as part of its launch promotion, 50% percent discount will be applied to all the purchases made on Bazzarna.com. If the shopper also registers on the site, they will receive an additional reduction of 10% off the final total.
Additionally, Bazzarna.com has partnered with Emirates NBD, where their card holders can avail a 6-month payment plan with 0% interest, with an additional 20% off the total value of their purchases. Terms and Conditions*apply.
Bazzarna.com will also be partnering with other banks in the near future, so more shoppers can benefit from these offers.
Cashback Loyalty Program
Bazzarna also offers10% cashback on every purchase for registered shoppers to use on their next purchase even when the item is at a discounted rate. For example, when buying a dress which has a 50% discount on it and costs AED 147, shoppers can collect up to 147 loyalty points which will be converted into a credit voucher worth AED14.70 which can be used at the next purchase.
Delivery, Returns & Exchanges
Bazzarna.com offers Free Express delivery within 2-3 days in the UAE for orders above AED 100. For orders less than AED 100, a nominal delivery charge of AED 10 is applied.
Shoppers also have 3 days to request a free return. If more than 3 days have passed, a nominal fee of AED 20 is charged for the exchange or the return. Terms and Conditions apply.
Bazzarna is reshaping the online fashion shopping experience in the UAE. New ranges and brands are being added daily to the site and more innovative shopping solutions will be launched in the near future.
