Carrefour, which Majid Al Futtaim owns the exclusive rights to operate in the UAE, is set to launch its three-day “Choose Better, Choose Local” initiative on April 12 across select hypermarkets and supermarkets in the country. This is in line with Carrefour’s ‘’Choose Better’’ programme, and aims to support local farmers, contributing to the UAE’s economic growth through securing a more sustainable local food supply chain from the supplier to the customer.
“Choose Better, Choose Local” also reflects Carrefour’s commitment to its customers and communities, providing them with access to fresh, high-quality produce at competitive prices.
At the select stores, Carrefour will launch multiple customer activities and engagements, enabling them to learn more about the journey of local produce ‘from farm to fork’. Special discounts will also be available on a wide selection of locally sourced fruits, vegetables, and other fresh produce.
The fresh range and available activations will be held across select Carrefour locations, including hypermarkets in City Centre Mirdif, City Centre Zahia, and Al Saqr, and supermarkets in Al Wasl, Oasis Shopping Mall, Jumeirah Park, Jumeirah Club, Souq Extra, Avenue Mall – Nad Al Shiba, Al Seef Abu Dhabi, MBZ Abu Dhabi, Arabian Ranches 1 and 2, The Springs Souk, Tilal Al Ghaf, Akoya, Dubai Science Park, Matajer Al Quoz Sharjah, and Umm Al Quwain.
