On the occasion of International Friendship Day on July 30, contemporary jewellery brand, AMIE Dubai,is honouring its brand signature values of femininity, empowerment, and support by launching its ‘’Where Fashion Meets Friendship’’ campaign.
AMIE, derived from the French word for “friend,” is a brand representing the power of friendship, founded by three women, Camilla d’Abo, Mariya Bouygues and Samantha Xu,who met in Dubai with a shared passion for jewellery and a belief in the power of friendship.
Offering the perfect opportunity to commemorate this special occasion, AMIE Dubai invites women to celebrate themselves and their friends with a special online promotion from 16-30 July,bringing a style-forward symbol of friendship with a special complementary ”Fashion Meets Friendship” gift provided with each purchase of a piece of jewellery. The brand will be gifting a ring (one of 6 designs) with every online purchase.
“Our jewellery is more than just an accessory; it’s a celebration of the relationships that enrich our lives,” said founder Mariya Bouygues. “Inspired by our friendship, AMIE Dubai is designed to be the perfect gift for yourself or a girlfriend who loves jewellery and fashion and wants to assert her femininity and style in a city where fashion is fast-paced and never stops!”
Launched exclusively in Dubai this summer, the AMIE Dubai collection represents Dubai’s sun-kissed beach vibes, and features a selection of individually hand-made braided bracelets. Meanwhile, ‘Gilty’ is a collection of stunning 18-carat gold plated jewellery that celebrates the dynamic style of the city, courtesy of chic and highly contemporary earrings, bracelets, necklaces and rings.
Join us in celebrating International Friendship Day on 30 July by gifting AMIE Dubai Jewellery at www.amie.ae
