Globally-viral US makeup brand RMS Beauty has launched during Eid Al-Adha across Watsons stores in key UAE retail locations at Dubai Mall, Mall of Emirates and Dubai Festival City via SECRET SKIN, the brand’s regional representative and distribution partner.
An industry game-changer, RMS Beauty redefines traditional beauty standards with its living-ingredient based products and refillable packaging. Formulated using raw, food-grade, organic and natural ingredients that are sustainably sourced from nature and unique to indigenous cultures, RMS prioritises efficacy and durability in their line.
A pioneer of the clean beauty movement, Rose-Marie Swift founded the eponymous brand in 2009, unwavering in her quest for innovative ingredients that perform. A celebrated master makeup artist for over 35 years, RMS Beauty was inspired by Rose-Marie’s health journey; her lightbulb moment was realizing that cosmetics could be made with better, safer ingredients while simultaneously making women feel more beautiful, bold and authentic.
SECRET SKIN has been expanding the makeup segment on its platform since the category launched in January 2022, with the strategic focus on adding Clean Colour selections given the strong local customer preference. Said Anisha Oberoi, Founder and CEO: “We are pleased to see how quickly RMS Beauty has become popular with customers. Clean Makeup now contributes to 42% of our business and we see great potential on building the market share in the region for the category, by adding many more global brands and suitable local partners across the eco-system”.
Here are some of the cult products from the RMS Beauty range for refined, well-edited makeup essentials:
Legendary Lipstick – AED 149
This first of its kind lipstick and lip stain serum creates fully saturated, long-lasting coverage with just one swipe. The super lightweight, yet deeply pigmented water-based formula works to hydrate, smooth and revitalise lips with a velvety, satin finish.
Buriti Bronzer – AED 115
This award-winning, hydrating cream bronzer gives skin an authentically sun-kissed, healthy look for a natural, effortless glow. A true multi-tasker, this bronzer nourishes and hydrates as skin glows with the healthiest looking bronze and can be used on high points of the face as well as across the shoulders for an evening look.
Liplights – AED 110
A skin-nourishing, dewy-textured, 3-in-1 layer of glow, Liplights work as a treatment balm, a sophisticated gloss and a subtle, stingless volumiser. Formulated with plumping peptides and soothing botanical butters, this everyday lip tint comes in an artist’s tube so you can squeeze every last drop out before recycling.
ReEvolve Natural Finish Liquid Foundation – AED 230
This silicon-free, skincare-infused daily wear liquid foundation offers a fresh feeling and is easy to blend with a power-packed formula that delivers smooth, long-lasting medium coverage with a satin, natural finish. Working to hydrate, firm and soften the skin, this foundation contains ingredients such as moisture-rich squalene, soothing organic aloe and RMS’ signature apoptogenic herbal blend.
SuperNatural Serum Sunscreen – AED 175
Glow, correct and protect with this SPF 30 broad spectrum sunscreen in three ultra-sheer tints. More than just a protective sun lotion with Zinc, the SPF is powered by the brand’s radiance boosting GlowPlex, a nourishing blend of peptides including quinoa seed extract, niacinamide and pea extract to smooth, firm and brighten skin tone.
ReDimension Hydra Blush – AED 140
This multi-dimensional, nourishing powder blush glides on effortlessly, infusing skin with multi-dimensional life as the bouncy, light-as-air gel blends and builds colour. The sugar-derived wet powder technology combines a creamy texture with a long-lasting 3D finish. Offering a luminous finish, the blush contains skin-loving ingredients including wildcrafted buriti and organic jojoba oil to nourish and smooth.
Eyelights – AED 110 This longwearing, crease-proof cream eyeshadow is available in 6 buildable shades. Richly textured, they work to create a luminous, light-reflective finish that is subtle enough for daytime and buildable for a more dramatic evening look. Formulated with organic green tea and natural peptide quinoa extracts, it nourishes and smooths with each wear.
All products are currently available at SECRET SKIN www.thesecretskin.com, THAT Concept Store, Faces www.faces.com, and now at Watsons UAE.
For more information about RMS and SECRET SKIN follow @The.SecretSkin on Instagram. SECRET SKIN delivers across the GCC and India.
