Discount coupons, a promotional marketing strategy, have become very useful in today’s society, whose consumption has been growing, in addition to the fact that many people, especially those who prioritize savings, are always looking for discounts for any product.
Many companies are the ones that make use of this strategy, especially the noon coupon to give some discount on the products or some franchise like Starbucks, which brings a discount on some seasonal product, this strategy ensures to give consumers an opportunity to improve their personal economy.
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Benefits that every consumer will be able to obtain by making use of these coupons with their purchase
The use of these coupons have been a great benefit for both sides, such as for the company reaching many more customers or recovering some that were lost over time, as well as consumers, thereby giving a hand to reduce Some expense in some product is food or clothes, but in addition to these main benefits, there are others that should be taken into account such as:
- Consumption management can be done from the comfort of home, the creation of the electronic coupon has been brought as a benefit of being able to consume it from the comfort of your home, without the need to be in crowds such as in physical stores, in addition to saving time in the purchase.
- Saving with just one click or delivery, as the same word says, the discount coupon will help you to save your personal economy at that time.
- Maintains the guarantee of the product, even though they are online or physical purchases, these will not lose the guarantee they normally have, so the customer if he does not feel comfortable with the product obtained can return it and exchange it for another without any problem.
- Simplicity in the application of the same at the time of payment, luckily most of online stores in Dubai will be able to find a section to place the code or select the respective one, at the same time in the physical stores the cashiers will be able to ask you if you have any coupon to opt for it discount benefit, if these exist at the time the purchase is being made.
Some types of coupons
Discount coupons have a practically simple functionality, hence being one of the most used strategies by sellers, these will just be enough to write down or show the code that they bring with them, over time different types have been created, these being the most used:
- Discount for an amount that has already been set
- A percentage that marks a discount
- A bonus that is given when making a shipment
The use of these coupons will depend on the objective that the company has when publishing them, the advantage of today’s society is the varied use to be able to connect with people, social networks and web pages are an addition to publications in magazines or in some newspapers.
Some limitations that discount coupons may have
There are few limitations that cover this type of strategy, but this does not mean that they do not exist, some of them are:
- Coupons are limited, they are intended to be exchanged by one person at a time, and they must use only one person at the time of purchase.
- Most are applied to a single product and not to shipments, except those that are specifically for a free shipping or discount.
- Coupons are created for a certain time, they are restricted to an expiration date, which will be found in small print on the coupon itself.
Advantages for businesses that apply this strategy
Being a sales strategy that is normally used at the end of the seasons or when showing a new product, it brings with it some advantages that will benefit the business and its accounts at the end of the month, such as:
- Increase in business visibility
- Increase in brand recognition in the public eye
- They attract new visitors or potential customers
- Increase in customers will result in an increase in sales of the discounted product or other product that is available.
- Satisfaction in customers for the product making them return
- Since several people have tried the products, there is a possibility that they may want to opt for the products of the business even if they are not on sale.
- Increase in reputation
- By giving the discount benefits to frequent customers they will bring future benefits as they will attract new customers by referral.
It should be noted that before applying this strategy, a prior analysis must be made of what type of coupon should be used, the special validity time, how many coupons will be given to the public, in addition to observing the business accounts so that this strategy does not become a double-edged sword.
