du, from Emirates Integrated Telecommunications Company (EITC), today announced the opening of a new concept store at Dubai Hills Mall to provide customers with a more efficient and enhanced retail experience. The expansion of du’s presence in the UAE is part of its objective to provide easily accessible, personalised services to all its customers.
The new store encompasses a digital concept to engage and connect with visitors, assist with product inquiries and ensure the highest possible standard of customer satisfaction. Some of the new features are advanced digital signage for interactive and engaging experiences, self-service kiosks for quick and easy transactions, product category segmentation for easy browsing and product discovery, and advanced retail analytics for actionable insights and store operations optimisation.
Fahad Al Hassawi, CEO at du, said: “Our concept stores have enabled du to deliver an enhanced customer experience by offering a wide range of lifestyle products that fits all age groups and segments. Our aim is to provide customers with convenience and accessibility as well as a platform for creativity and innovation. By focusing on delivering seamless customer experiences, we can evolve with the changing needs of our consumer demographic and meet their lifestyle demands. Innovative technologies in our concept stores ensure that we are able to provide a wider variety of the latest and best in class theologies under one roof to each user’s individual needs, creating a tailored experience designed specifically to our customer base. Through our comprehensive suite of products and services, we will continue to bring creativity. Innovation, and value to our customers’ fingertips.”
The store’s digital concept is designed to enhance the customer experience, providing a more immersive and engaging shopping experience. In line with its long-term commitment to supporting the development and enhancement of the UAE’s connectivity goals, the telco is planning to open more outlets during the year.
Visit www.du.ae to locate the store closest to you including concept stores in Dubai Hills, Ibn Battuta Mall and many others.
