Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, invites residents and tourists to its new, innovative and exciting must-visit attraction ‘INDOORS’ at City Centre Deira.
‘INDOORS’ is a destination of discovery with everything from tantalising street food and distinctive locally-created brands to dynamic daily entertainment and plenty of hashtag-able great moments with family and friends.
The mall has transformed 1,300 sqm area on Level 2, next to Sharaf DG, into an eclectic hangout where residents and tourists can explore new retail brands, nosh at some of the most innovative UAE-based street food stalls, and spend hours playing arcade games and screening movies on beanbags in the entertainment zone.
“Majid Al Futtaim is known as an entertainment innovator and a launch platform for some of the world’s most well-known brands. ‘INDOORS’ at City Centre Deira is a compelling new destination to discover the latest homegrown brands in retail and dining while participating in multi-sensory entertainment, from live performances including karaoke to workshops for our younger guests. ‘INDOORS’ is our latest innovation in creating great moments for everyone, everyday,” said Fuad Mansoor Sharaf, Managing Director for Majid Al Futtaim – Properties, Shopping Malls (UAE, Bahrain & Oman).
Among the most engaging concepts at City Centre Deira’s ‘INDOORS’ destination are:
ROUX
An innovative restaurant that whips up modern street food with refined and locally sourced quality ingredients. Their menu at ‘INDOORS’ includes juicy sliders, mac and cheese burgers, the flavoured masala fries, cookies, mocktails and much more.
25”55 – burgers
With an attention-grabbing name, 22”55 is one of the trendiest hangouts for millennials now. The name of this shack comes from the latitude and longitude of Dubai which is 25″55″ and they serve up finger-licking burgers and refreshing lemonades and mocktails.
Filli café – karaak & sandwiches
Nothing beats the heady aroma and strong flavours of a karak chai. UAE-based Filli café has a pop up at ‘INDOORS’ to serve up their famous zaafran tea and other unique blends paired with the perfect munchies.
Koshari Point
A modern and chic concept by young Emirati entrepreneurs who have given Egyptian street
food a contemporary twist. Their tangy Koshari – called the working man’s dish in Egypt – is made of silky rice, pasta and lentils and topped with a rich tomato sauce. This modern take on a modest dish is sure to please.
Bulba
At Bulba, you will want to take an Instagram video for your followers first before slurping the numerous fruity concoctions and tapioca milk teas. This quirky bubble tea corner serves up drinks in colourful bulb shaped containers, which also light up, making them the talk of the town.
Wheel 35
Head to Wheel 35 where you’ll see your pasta swirled around in a massive Parmesan Cheese Wheel with their signature Truffle and Porcini or White Cream Sauce. Another great Instagram moment at #INDOORSatCCDeira.
Jelly Belly Ice Cream
Serving their gourmet ice creams and sorbets out of a mini car, Jelly Belly Ice Cream brings smiles on the faces of kids and adults alike. Inspired by fuzzy memories and adventure, their flavours surprise and delight.
Frings
Taste the best American BBQ in chargrilled goodness, fried and smothered in mouthwatering sauce. Smokin’ Texas BBQ, New Yorker Buffalo, Sizzlin’ Californian Sriracha and Jammin’ Louisiana Mango recipes creates finger-licking wings with a distinct southern taste. Top it all off with a heaping pile of cheesy fries for a flavorful tour of classic Americana.
Magic Planet
There are plenty of hands-on activities to keep kids occupied with a separate zone within ‘INDOORS’ for carnival and arcade games powered by Magic Planet. There are plenty of challenges to keep teenagers and young kids on their toes, from skill games and VR billiards to baby foot tables.
Unique Homegrown Brands
Visitors will also get to shop for exciting and stylish homegrown brands, with 5 different UAE-
based entrepreneurs offering their high-quality homeware, fashion accessories, beauty
products and kids’ essentials every two weeks at ‘INDOORS’.
Entertainment Unlimited
Don’t be shy, walk up to the karaoke corner and have a face off with family and friends to the latest chartbusters. Shoot a fun video of your challenges and post them on social media with #INDOORSatCCDeira. ‘INDOORS’ will also host musicians and free movie screenings every day for families, including Jumanji, Despicable Me 3, The Lego Movie, Charlie and the Chocolate Factory, The Lion King, The Jungle Book and Frozen.
It’s Selfie Time
Visitors can also enjoy plenty of instagrammable moments to share with friends from City Centre Deira’s ‘INDOORS’ right from the glowing entrance to every decorated corner of the
space.
Quirky murals and statement walls enliven the interiors and social media users can get creative here by creating memorable hashtag moments and tagging the mall with #INDOORSatCCDeira.
For more information, please visit: www.citycentredeira.com or www.facebook.com/CityCentreDeira or twitter.com/DeiraCityCtr or www.instagram.com/CityCentreDeira
