This Ramadan season,Home Centre, a leading omnichannel home retailer, has joined hands with theglobal home style maven, Farah Merhi, the Lebanese – American designer to bring her new collection ‘Inspire Me! Home Décorto the region. Farah’s comfortable yet glamorous styles are encapsulated in the collection that sets the perfect tone for an elegant home during the Ramadan and Eid celebrations.
The collection brings the skilled eye of Farah Merhi to create a collection full of vision and depth that will appeal to both designers and consumers will be available in stores and online.
Infused with warmth and an inviting feel through neutral colour palettes, soft and inviting fabrics and exquisite design details that can easily be worked into any room, the Inspire Me! Home Decor by Farah Merhi collection will add to the décor quotient of homes this Ramadan.
Harmonising with the region-wide campaign, ‘Ramadan is better together’, Home Centre aims to transform the perception of home design for today’s consumers by offering high quality, elegant design at an affordable price. The retailer is the destination for timeless home collections, creating decor to inspire creativity and celebrate distinctiveness with an eclectic mix of products and decorating ideas.
Farah Merhi’s style and philosophy of bringing fabulous design ideas to life at an affordable price aligns with Home Centre’s offerings, which offers on-trend, high-end styles made with incredible quality details.
Sameer Jain, Chief Executive Officer, Home Centre, said:“Every Ramadan, we aim to offer our customers with finely curated home décor& furniture collections that invoke the spirit of celebration. With this year’s Ramadan campaign, we understand the need to come together, more than ever. We are excited to announce the launch of our new campaign and our collaboration with the distinctive home décor designer, Farah Merhi who brings an elevated design point-of-view to the customers in the region.”
Farah Merhi said: “I am very excited to launch my Inspire Me! Home Décor collection with Home Centre in the Middle East, given my roots, this project is very close to my heart. Working with renowned partners that can help further build my vision is a great way to ensure my products are widespread globally, so I was delighted to partner with largest brand, Home Centre, in the Middle East. We share the same vision which is gold standard of quality, reliability, and honesty. I am positive that my new collection is a brand that consumers and designers in the region can trust and rely on. I look forward to seeing how consumers and designers incorporate my pieces into their beautiful homes. This collection was created to facilitate the process of designing a home. Every piece is timeless, classic, and meant to make a statement whether on its own or styled with other pieces from the collection. Home for me is a reflection of who we are and what we love.I hope this collection brings joy into your home.”
For fans of contemporary styles, Home Centre will also feature latest designs from the Layali collection, homeowners can give their abodes an upscale makeover and stay on budget too. The styles may be minimal but there’s nothing understated about Layali’s strong geometric patterns, fine line motifs and rich textures that create a luxuriously layered look for every room.
Soft pastels and vintage-feel florals come alive with the Oasis Garden collection that casts a wonderfully welcoming ambiance throughout your home, affordably and stylishly with Home Centre. Shoppers can now simply refresh their living room, dining room and bedroom with statement pieces from Layali and Oasis Garden collection.
At Home Centre, shoppers can buy a plethora of exquisite designer home décor, accessories, lighting, furniture and tabletop collections with unparalleled panache and ease. When it comes to planning the perfect seating arrangement, accessorising outdoor area, or designing the perfect Iftar table, Home Centre offers design services for their customers who need professional help in setting up their home spaces.
All the collections are available across stores in UAE and Saudi Arabia and www.homecentre.com.
Product catalogue here: English and Arabic; campaign videos here: English and Arabic
