This is the most frequently asked question from clients wanting to generate leads from Social Media.
My answer is very simple. “Be where your customers are.”
84% of people with access to the internet use social media.While it is important to have a business presence in the big 4, namely Instagram, Facebook, Twitter, and LinkedIn, it is imperative to focus on ones that can generate ROI. Here are a few basic questions you need to answer to find the perfect fit.
- Who is my target audience?
- Which industry/geography am I trying to reach?
- Am I looking for B2C, B2B, or both sectors?
- What is the engagement matrix of each platform?
- Where are my competitors spending their time and money?
Once you have a fix on your objectives, you need to analyze the merits of each social media channel. Here are a few pointers that will help you make the right decision.
Facebook clearly leads the pack in terms of having 2.45 billion active monthly users. Some of the leading industries on Facebook include financial services, eCommerce, retail, gaming, entertainment, media, telecom, technology, consumer goods, and automotive businesses.
While the News Feed increasingly suppresses business posts, there are still ways to bolster engagement without investing in ads.
Consider joining groups, using a Facebook Messenger chatbot, or using live video to up your engagement and build relationships.
With over a billion active monthly users, Instagram is clearly a favorite for visually based campaigns. It’s also a social network where product-based businesses, influencers, and coaches can thrive.
Since introducing shoppable posts in 2018, the potential ROI for product-based businesses is higher than ever, not only can B2B’s connect with a massive audience, they can link the product information and generate online sales.
If your target demographic is under 35, Instagram is probably your best fit.An estimated 63% of digital natives are between the ages of 18 to 34, with virtually even split between male and female users.
With 330 million active monthly users in the Twitterverse, you may want to consider it as a viable PR option. If your business is related to entertainment, sports, politics, or marketing, you stand to earn tremendous engagement on Twitter.
On Twitter, brands have an opportunity to craft and hone their voice, there’s room to be clever and personable in addition to informative and helpful.
Twitter is great to engage in a conversation and build an online community.
If you are looking to reach decision makers who have the power to hire your company, stock your product, or partner with you, LinkedIn is the place to be.
Within its massive network of professionals, you will find more than 500 million B2B users in senior positions on LinkedIn.
It might not be the flashiest social media network, but LinkedIn has proven to be an effective platform for lead generation and customer acquisition.
In your daily routine of running your business, it is very difficult to make time and be active on all the social media platforms. It is best to hire a professional organisation to manage your social media lead generation exercise.
