Armani Exchange is the youthful label created by Italian designer and entrepreneur Giorgio Armani. In 1991, Giorgio Armani launched a new retail concept in the Soho district of New York City – interpreting his unique style to create a casual, yet sophisticated collection for the young, urban set.
Today, the A|X Armani Exchange brand enjoys a worldwide presence, and the brand image remains true to the original concept that designer Giorgio Armani initially conceived, transforming fast-fashion with his alluring, modern, minimalist aesthetic. A|X is recognized worldwide for its dedication to accessibility and relaxed sophistication with innovative product, provocative style, ground-breaking advertising, and digital marketing. This remains an ongoing theme in building the Armani Exchange universe into a comprehensive lifestyle brand for the future A|X generation.