With critically acclaimed collections, a loyal following of Hollywood’s top celebrities and over 590 namesake boutiques around the world, BCBGMAXAZRIA has become one of the hottest names in the fashion industry today. Founded in 1989 by designer Max Azria, the brand was named for the French phrase bon chic, bon genre, a Parisian slang meaning “good style, good attitude”. Azria’s wife and muse Lubov, the brand’s creative director since 1991, have evolved BCBGMAXAZRIA today into a complete lifestyle brand for women, featuring a runway collection, evening dresses, swimwear, footwear, handbags, small leather goods, eyewear, watches and jewellery.
BCBGMAXAZARIA embodies a true combination of European sophistication and American spirit and redefined the designer category by offering innovative, high-quality clothing at contemporary price points. In addition, celebrities such as January Jones, Leighton Meester, Sharon Stone, Fergie, Kristen Bell, Dakota Fanning, Taylor Swift, and Selena Gomez have all deemed BCBGMAXAZRIA a ‘must-have’ in their wardrobes