Since, Its creation in 1989, G-Star’s philosophy has always been, ‘Just the Product.’ G-Star Raw also promotes the inherent beauty of denim by creating washes and treatments that bring out its unique characteristics and qualities.
Today’s sophisticated washings palette represents a full life-story, from raw, unwashed denim through deep indigo dyed to extreme bleached, with treatments adding multiple gradations of wear to create distinctive, textured garments with soul.
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