Faithful to Its Pioneering Spirit, Piaget Began to Design and Build the Ultra-thin Movements That Were to Become One of the Company’s “signatures”, Making an Enduring Impression on the Watchmaking World.
It was in La Côte-aux-Fées, a small village in the Swiss part of the Jura, that Georges Édouard Piaget sketched the first strokes of what, decades later, was to become an inimitable signature in the world of luxury and fine watchmaking. In 1874, he started his first workshop on the family farm and devoted himself to making high-precision movements that he soon began supplying to the most prestigious brands. The business developed very quickly. Piaget’s fame spread far beyond the crests of the mountains around Neuchâtel, increased by demand from those who already recognised his signature on a movement as a mark of seldom-equalled expertise, and his workshop grew.