Rolex is one of the best-known brands for luxurious wristwatches in the world. According to wiki it is also the largest one producing about 2,000 luxury watches per day. But what does rolex actually mean? Truth is – nothing. There is no word rolex in the English language, or Latin, or any other language I thought of checking (if there is a language or dialect in which this word has a meaning, please let me know so that I can add this to the article). Rolex is one of these brand names that became a byword for a product – in this case luxury watches.

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