Majid Al Futtaim, the pioneer in shopping malls, communities, retail, and leisure across the Middle East, Africa, and Asia – is celebrating the Chinese New Year with an official ceremony in Central Galleria, attended by senior officials from Majid Al Futtaim, Dubai Tourism, and the Chinese Consulate in Dubai.
Her Excellency Ou Boqian, Consul General of China in Dubai, Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), and Khalifa Bin Braik, CEO of Majid Al Futtaim Asset Management Business, participated in a ceremonial event, with traditional performances and the playing of the Chinese national anthem. The event underscored the strong ties between Mall of the Emirates and its Chinese partners, reinforcing their shared commitment to providing world-class experiences for Chinese tourists.
“We are thrilled to celebrate Chinese New Year with our valued visitors while strengthening our partnerships with industry leaders like WeChat, Alipay, and Ctrip to provide our Chinese customers with promotions and great experiences at Mall of the Emirates,” said Khalifa Bin Braik, CEO of Majid Al Futtaim Asset Management Business.
Understanding the preferences of its Chinese guests, Mall of the Emirates introduced various customer-first initiatives. These include Mandarin-speaking staff, Mandarin-language mall signage, tax-free shopping machines, and a hands-free shopping service that lets visitors shop with ease and convenience. The mall also offers complimentary shuttle buses to and from nearby premium hotels, ensuring effortless access for tourists throughout the year.Additionally, a dedicated Ctrip page now helps Mandarin-speaking visitors easily explore available promotions and navigate their mall experience with ease.
This Chinese New Year, Mall of the Emirates invites visitors to shop, celebrate, and experience the best of Chinese culture in a truly immersive and rewarding way.
