Dubai Fashion Week is back and bigger than ever. With numerous brands and designers participating to showcase their latest collections, PUMA is here to share with you one of the greatest style trends on the rise as you make your way from one show to another during DFW: the sneaker and formal look taking the fashion world by storm.
Whether it’s trainers and a three-piece suit or sneakers paired with a dress to impress, check out some of PUMA’s top selections (and the stories behind them) where we intersect sport style and fashion through iconic trendsetting collabs.
PUMA X A$AP ROCKY:
Try the A$AP ROCKY X PUMA INHALE shoes. Historically, this partnership is rooted in the trend of luxury brands collaborating with cultural icons to create products that resonate with modern consumers. The collection includes a range of footwear, apparel, and accessories that reflect Rocky’s edgy, fashion-forward sensibilities, featuring bold designs, unique colorways, and premium materials. The ASAP Rocky Collection by PUMA marks a significant collaboration that blends the brand’s athletic heritage with the rapper’s influential streetwear style.
PUMA X FENTY:
Fan of Fenty? How about trying PUMA’s Fenty Creeper? Anchored by Rihanna, the PUMA x Fenty collaboration has been a groundbreaking partnership that redefined the boundaries of sportswear and high fashion. This collection combines PUMA’s athletic expertise with Rihanna’s bold and innovative design vision, creating pieces that blend comfort with avant-garde style. The Fenty line features oversized silhouettes, striking colors, and unique textures, making it a standout in the athleisure market. Through this collaboration, PUMA has successfully positioned itself as a leader in fashion-forward sportswear, appealing to both fashion enthusiasts and athletes alike.
PUMA X SKEPTA:
Culture is at the center, so try the PUMA X MAS TIEMPO Velophasis NU Sneakers. When PUMA teamed up with Skepta, it was more than just a collab—a cultural fusion. Skepta, known for his London street swagger and Nigerian roots, brought bold prints, vibrant colors, and his unique style to the mix. This isn’t just about looking good; it’s about wearing something that tells a story. The PUMA x Skepta line is where music, culture, and fashion collide, making every piece not just apparel, but a statement.
PUMA PALERMO:
How about “La Dolce Vita” Summer might be over but step into the timeless elegance of Italian culture with the PUMA Palermo. Inspired by PUMA’s football legacy and Italian style, the Palermo line blends classic design with modern trends, making it a must-have for anyone who values comfort and heritage. Whether you’re strolling through the streets of Rome or just headed out for a casual day, these shoes bring that effortless Italian flair to any outfit.Available in 10+ colorways, so you’re spoiled for choice.
PUMA SPEEDCAT:
F1 Fever isn’t seasonal. Originally crafted for the high-octane world of Formula 1, the PUMA Speedcat has zoomed off the track and into everyday style with a new empowering twist. This reissue, seen through a female-centric lens, celebrates women breaking barriers in sports like motocross and camel racing. The Speedcat isn’t just a shoe—it’s a symbol of strength and freedom for women everywhere, blending sleek design with a powerful narrative. Available in black and red colorways, both are a winner.
Sneakers have evolved into the ultimate accessory for adding a bold, unexpected twist to any outfit. PUMA breaks the boundaries of sports style, with its different collections seamlessly blending athletic heritage with high fashion. Whether paired with a sleek skirt or a tailored suit, PUMA’s designs make it easy to break the rules and create your unique look. As Dubai Fashion Week unfolds, these iconic collections aren’t just about fashion—they’re about making a statement.
