Iconic Italian pen manufacturer, Montegrappa noted for its rich heritage and expertise in designing and manufacturing handcrafted exquisite pens since 1912, announced the launch of its boutique in Dubai Mall’s new Fashion Avenue Extension.
In an elegant setting of 720 square feet, the store will display classic bestsellers as well as the latest limited edition collections, including a wide range of the finest pens, watches, perfumes, cufflinks and leather accessories.
This will be Montegrappa’s new flagship store for the Middle East, and the very first in a new generation of boutiques designed to present Montegrappa’s Atelier offering, a service whereby customers can create their own bespoke pen designs with a choice of materials and styles. Discerning customers can design their own unique customized writing instruments, bearing family emblems, calligraphic artwork, the portrait of a loved one, or any design element that one wishes to carry. The writing mode can also be customised with many options of fountain pen nib sizes as well as other modes such as rollerball, marker pen and ball point pen.
Montegrappa has produced many special edition collections in the past, celebrating some of the world’s most renowned artists, writers, and historical figures, all recognized for their outstanding contribution to mankind. Nelson Mandela, Khalil Gibran, Ernest Hemingway and Salvador Dali are among the most notable figures who have all had collections designed to commemorate them.
This year, Montegrappa has joined in the celebration of the Year of Zayed, with a series of pens dedicated to celebrate 100 years since the birth of His Highness Sheikh Zayed Bin Sultan Al Nahyan. With a selection of rollerball and marker pens made of black resin and accented with palladium plated details, as well as a limited edition rose gold fountain pen with an 18K gold nib, the ‘Year of Zayed’ range flaunts the iconic monochromatic portrait of His Highness Sheikh Zayed Bin Sultan Al Nahyan to honor the father of the nation.
“We are pleased to announce the launch of our new boutique in Dubai. 1918 is a special year for us and a fitting time to be launching a flagship Middle Eastern store. We are celebrating 100 years since the birth of HH the late Sheikh Zayed, the founding father of the UAE, and in Italy, we are remembering the Italian victory at the battle of the Monte Grappa in 1918.
The new store will be a great opportunity to showcase our wide collection of the world’s most luxurious handcrafted pens and accessories, with the marked Italian craftsmanship for which our region is famous,” said Giuseppe Aquila, CEO, Montegrappa Italia.
The Year of Zayed collection follows on from the Ishy Biladi collection which was dedicated to the National Athem of the UAE, and launched on National Day.
Plans for future launches with regional themes include a Vision 2030 pen for Saudi Arabia as well as a Cedar Wood pen for the Lebanese connoisseurs.
Montegrappa’s new boutique is the 4th boutique for the brand in the GCC, although it will become the flagship store for the brand in the region. Montegrappa plans to open another three key boutiques in the region over the next 12 months.
