New Balance has now opened its new location at Mirdif City Center, Dubai. The fresh retail concept in one of Dubai’s most popular residential neighborhoods, has been built to put people, not products, at the center of the consumer experience. Designed around central seating gestures, aims to encourage customers to convene, draw inspiration, and find their authentic style.
As New Balance continues its expansion within the MENA region, the brand is now coming closer to several more communities within the UAE and beyond.
The concept spanning a total of 262 sq. footage, will include an edited assortment of merchandise as well as visual storytelling to accompany select products, highlighting the makers and origins behind them, illuminating New Balance at the intersection of sport and culture. The selection of footwear and apparel will be curated so both an elite athlete and a fashion influencer can each envision their next great moment, side by side.
Stuart Henwood, Senior Director for New Balance MEAI said: “The opening of our Mirdif City Center store is another key milestone in our regional growth. As one of the world’s fastest-growing sportswear brands, New Balance is committed to expanding our presence in key communities while staying true to our vision of blending performance and style. Our momentum is driven by a direct-to-consumer approach, strong partnerships, and a deep connection to sport and culture. With Mirdif City Centre’s dynamic retail environment, we’re excited to bring a more immersive and inspiring experience to our consumers in the UAE.”
With several new store openings planned across the Middle East, including Saudi Arabia, and Morocco, New Balance remains committed to enhancing its presence and accessibility throughout the region.
The store at Mirdif City Centerwill have store hours of Monday toThursday, 10AM – 10PM and Friday to Sunday, 10AM – 12 mid-night.
