New Balance, the brand synonymous with running excellence, has launched its highly anticipated Ramadan 2025 Collection – a curated range of styles inspired by the community within the region.
The Ramadan 2025 Collection offers versatile pieces for women, men, and kids. From everyday wear to performance-driven designs, the collection strikes a balance between functionality and fashion, making it perfect for the unique rhythm of Ramadan.
Highlights of the women’s collection include thoughtfully designed pieces, blending comfort and style such the Coastal Terry Fleece Cardigan (AED 329) and the Space Dye Full Zip(AED 299), amongst others. These pieces feature lightweight fabrics and chic tonal embroidery, perfect for warmer days. Playful yet practical pieces have also been launched for kids. Complementing this range are high-performance unisex pieces for those who stay active during Ramadan, including the RC Woven Tee & Tank Silhouettes starting at AED 329, crafted with ultra-lightweight fabrics to keep one cool and comfortable even during intense activities.
The collection debuted at an exclusive fashion show held at Bab Al Shams Desert Resort on February 12, 2025. The event celebrated Middle Eastern heritage through a stunning runway featuring 30 looks, beautifully combining modern silhouettes with timeless inspiration. Professional models with local heroes such asShayma Sabry who is fighting Breast cancer and UNHCR ambassador Karen Wazen walked the runway, highlighting the authentic stories that define the Middle East. The evening also included meaningful moments such as a symbolic ‘Moonlight Ritual’ and interactive experiences where attendees could customize their New Balance pieces with bespoke charms.
Speaking about the collection, Stuart Henwood, Senior Director for New Balance MEAI commented, “Ramadan is an incredibly important time across the world, marked by moments of unity and reflection. This collection was thoughtfully crafted to celebrate the region while providing our customers with versatile, stylish pieces to complement their lifestyle throughout the holy month.”
The Ramadan 2025 Collection is available across all New Balance stores in the Middle East and North Africa, as well as online at https://www.newbalance.co.ae.
