Oris is proud to unveil the latest chapter in the evolution of its iconic Big Crown Pointer Date. First introduced in 1938 and continuously produced ever since, this legendary timepiece now debuts with a refreshed aesthetic, vibrant new colors, and modern design updates, reaffirming its legacy in Swiss watchmaking.
Originally created for pilots, the Big Crown Pointer Date was designed for precision, reliability, and ease of use, featuring an oversized crown for gloved operation, clear Arabic numerals at 12,3 and 9, and an innovative pointer date function. Nearly 90 years later, this beloved model receives a contemporary update, including a refined metal bracelet, a dynamic new color palette, and a selection of case sizes and automatic movements.
The latest Big Crown Pointer Date collection introduces:
- 40.00 mm models in warm terracotta and green with the high-performance Oris Calibre 403, featuring a small seconds function at 6 o’clock
- 40.00 mm models in vibrant yellow, lilac, and blue, powered by a Swiss-made automatic movement
- A 34.00 mm model with a textured beige dial or a black dial set with 12 lab-grown baguette diamonds, also featuring a Swiss automatic movement
- A newly designed H-link stainless steel bracelet, engineered for seamless comfort and elegance, along with sustainable deer leather straps from Cervo Volante
Oris CEO Rolf Studer states: “We believe in making watches that bring smiles. The new Big Crown Pointer Date collection is a celebration of our heritage and our future. These vibrant, contemporary updates are designed to be versatile, engaging, and truly timeless.”
For more information, please visit www.oris.ch/en-AE. Oris watches are exclusively available in the UAE at Ahmed Seddiqi & Sons boutiques and Online on Ounass.
