Tribe of 6, the acclaimed home-grown label, launches its SS’24 Collection with the ‘One World’ Campaign, a campaign that highlights the brand’s commitment to redefine unity, diversity and comfort in every thread. This initiative goes beyond presenting a collection, it represents a symbol of new beginnings, where diverse elements of nature come together, to bridge the gap between the east and west. Each piece marks the dawn of a vibrant and inclusive fashion era, inviting individuals to embrace the essence of the brand. Tribe of 6 is rooted in the vision of a diverse group, offering a fashion-forward line of fash-leisure wear that invites individuals to be part of a collective tribe.
At the heart of the brand, lies a profound commitment to sustainability, inclusivity, and community. Central to the collection’s ethos is its dedication to sustainability, these pieces are certified by the Global Recycling Standards (GRS) & Global Organic Textile Standard (GOTS), ensuring they consume less water during production. This environmentally conscious approach not only minimises ecological impact but also results in apparel with a soft-touch finish, embodying comfort and style with a premium and luxe use of fabric.
“We are excited to unveil our Spring-Summer 2024 Collection, which embodies the essence of Tribe of 6 – diversity, sustainability, and style,” says Jazz Hayer, President, New Ventures Division. “The ‘One World’ Campaign serves as a canvas that highlights our commitment to creating fashion that is not only aesthetically pleasing but can also be worn by everyone, fostering social and environmental responsibility.”
The brand will be launching four distinct capsules throughout the upcoming months that appeal to both men and women. Each capsule highlights the essence of the season, offering fresh interpretations of fashion that resonate with contemporary trends and lifestyle preferences, embodying quality and durability.
With its commitment to inclusivity, the collection caters to an extensive range of sizes, ensuring that every individual can embrace the essence of Tribe of 6. From hues of bubblegum pink, sky blue, apricot crush, neutrals, sage green, and metallic silver, the colour palette of the collection celebrates the spirit of the MENA community, offering a selection that honours the region’s cultural richness.
Tribe of 6 invites fashion enthusiasts and eco-conscious consumers to explore its latest collection, available online at https://uae.tribeof6.me/
