Construction of the world’s biggest sports mall is set for completion in 2021, and the ambitious project could be set to help change the face of sports within the United Arab Emirates. If the massive and totally unique Dubai shopping centerhttps://www.dubaishoppingguide.com/shopping-malls/ is a success, it will attract more sports tourism to the city and also inspire similar ventures in other UAE locations. It will be at the heart of the Dubai Fitness Challenge, which aims to make the people of the city the fittest in the world.
About the Mall
Viva City announced in 2018 that it was building the largest sports mall the planet has ever seen, now scheduled to open in 2021.
Judging by the latest construction reports Sport Society is taking shape, and is soon set to change the face of fitness within the UAE’s most populous city. The mall will feature more than forty different sports, with an aim to attracting as wide a demographic as possible. There are three gigantic floors with a combined surface area that adds up to a total of more than 12 football pitches.
On top of all the sporting events and fitness activities, there will be numerous sports related shops and a variety of restaurants. The overriding theme of the soon-to-be bustling location is health and wellbeing, and the options within will reflect this. Dubai residents will go in and feel inspired to work out and stay fit, and will be pushed on to do so by all the other likeminded people in the building.
Sport Interest Already High in the UAE
The new mall is likely to increase sport appeal in a city where there is already a lot of interest in spectating sports as well as engaging in healthy pursuits. The most popular sports in terms of viewing figures are football and cricket. While the UAE does offer its own leagues in these games, a vast number of viewers also get involved with divisions in other countries such as the English Premier League in football and the India Premier League in Cricket.
In addition to watching the games many UAE residents like to stake on the outcome. Indeed, there is a huge betting industry in the country and surrounding region which is getting bigger every year. At present, there are more than 50,000 Arabic speaking users betting online each year in platforms like ArabianBetting. The things they like to stake on range from the traditional options like football, to more obscure offerings like camel racing.
Will the Fitness Challenge be Successful?
The primary aim of the new mega-mall for sports is to turn Dubai into the fittest city in the world. There is already an annual fitness event called the Dubai Fitness Challenge, which is organized by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Crown Prince of Dubai and Chairmen of the Dubai Executive council. This is a month-long initiative that incorporates a vast number of different sports and aims to get everyone in the city moving.
The new mall will be in line with this movement and provide Dubai residents with the perfect location to carry out all the various sports and exercises that they need to do. To date, the Dubai Fitness Challenge has been successful, and 63 percent of residents say it has helped a lot. With the new mall in place, this figure could be set to increase.
Dubai is already well on the way to becoming the world’s most active city thanks to its exciting initiative. This original and attractive sports mall will improve the city’s health further.
